In May, 404 Media wrote that Character.ai’s changes are “what AI enshittification looks like,” with tons of ads, usage limits, guardrails, and “lobotomized” models. In the bankruptcy filing, Adams essentially admits that this enshittification was the strategy: “Character has, however, taken significant steps to reduce its operating burn, including transitioning inference workloads to lower-cost GPU capacity and post-training open-weight models rather than developing proprietary foundation models. At the same time, Character reduced its employee headcount,” he wrote. “In mid-2025, Character launched in-app advertising […] in early 2026, Character also introduced in-app purchases.”