Jemmy
Why leaving X can be a tricky decision for companies
submitted by
moe90https://www.bbc.com/news/articles/cqx9e0y17wwo
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I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.
"But if I don't work with and promote Nazis, I will make less money! How will the Nazis watch my ads?"
Literally this. It's as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.
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Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it's precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.
It's a hard thing for a C-level's ego to set something up that they know someone else is going to cut later, or worse that they might be the one to "have to" cut it.
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Typing in a box on a website provided by someone else can be done by practically anyone, even the boss themselves at a pinch. Heck, some of them love doing that.
Maintaining a server (or a service on a server) requires someone with more skills, which generally costs more money.
Some smart entrepreneur could offer a Mastodon-server-in-a-box service, where companies only pay hosting fees for company-name.social and a social network employee.
Of course, the BBC led the way by having it's own mastodon instance...
Which has been a trial for nearly two years now.
Not much activity I can see on the accounts I looked at?
RIP mozilla.social
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Ah yes the one time Oreos dunked on the Super Bowl.
"Do I want to support Nazis?"
The answer is no, it's always no.
"No, I do not want to support a Nazi"
Hmmn, let me weigh up the broader social implications of . . . holocaust, world war, racial purification, hatred and divisiveness.
Strangely, I think i can trust the gut on this one without having to do all the complex social cost benefit analysis.
What is really tricky is that most people that seek top level leadership roles align with fascism.
On the plus side, the BBC news website is normalising companies wanting to leave. This is a powerful message.
I think brands should stay on X, this way they don't bother me with their advertisement on my social media.
Corporations with that Nazi fomo
It's hard. You'll lose all those potential nazi customers. And inbred rednecks, mostly from US southern states.
"Will you join wheat thins in the fight against lime disease?"
We just could not leave the NAZI camp the food was just too good. I get it corporations. When the dead bodies start showing up you will just step over them.
Just stay there! We don't want you here?