The good, the bad and the awful – how business reacts to online reviews.
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Falls short...
That amount of fake reviews has been created by businesses, too. It is one more way how businesses react to reviews.
After you received a bad review, buy yourself 1000 good ones to polish it all up. If your competitor gets good reviews, throw some bad ones at him.
That's why I don't give any meaning to reviews, and hate when businesses push for you to leave them "5 stars on XYZ". I don't think it's often legit