JemmyAd industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
submitted a month ago by some_guy
arstechnica.com/tech-policy/2024/08/ad-industry…
submitted a month ago by some_guy
arstechnica.com/tech-policy/2024/08/ad-industry…
He literally bullied a non-profit organisation set in the world to use advertisement money responsible into ceasing operations.
Loss for the world once again, and the article even says that Republicans celebrated. That country is sick.
THIS IS NOT A GOOD THING.
He didn't shut down advertisers, he shut down an organisation for best practices in advertising.
Wiki World Federation of Advertisers
Even if this group shuts down completely, all this does is waste twitter's money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.
And now he has to sue the advertisers individually if he wants to continue this idiotic plan. That'll surely convince people to spend money on X
I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen's goal. The advertisers simply "deleted" the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.
The frivolous lawsuit worked then.
More economically to shut down and reincorporate than to spend a bunch of money on lawyers.
But I doubt Musk is going to see a flood of new ad revenue out of this.
I'm no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard "NO" after this suit.
Maybe it's a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform
I feel like this will only hurt him in the long term, advertisers in general are probably more likely to avoid X in the future. I know I would.
"Hey, come over here. And when you do, I won't let you leave"
jk rowling, elon musk.. what is it with billionaires suing people to silence criticism
They are all the biggest snowflakes. The slightest criticism breaks their fragile egos. Billionaires really require a safe space.
TBH the whole planet is a safe space for billionaires, not so much for everybody else.
It's cheap to them and bankrupts their victims or forces them to settle. There should be a way to punish frivolous lawsuits by %income/assets.
It's just opposite day? We just say whatever is the opposite of what's true?
Beating my enemies into submission = A big win for Freedom and Liberty
The first amendment is simply when conservatives get what they want.
We really don't say it enough, but fuck Linda for being a hollow, complicit piece of shit human.
Right wingers live in the UpsideDown.
I wish
You know the "O" in "GOP" stands for "opposition" right?
I'm partial to Gaslight Obstruct Project. This is probably somewhere in "gaslight" as in "this is a good thing! You must be crazy to think this is bad, everyone says this is a good thing."
Musk: *starts allowing Nazi shit on Xitter*
Advertiisers: Hey, we don't like Nazi shit. We might stop advertising if that keeps happening.
Musk: Go fuck yourself. Is that clear? I hope it is.
Advertisers: *stop doing business with the guy who told them to go fuck themselves*
*Elon then sues them for listening to his advice*
EM: oh no
Who could've ever seen this coming? lol
Sounds to me like all advertisers should just assume that on Xitter, their ads will show alongside Nazi/Alt-Right/Hateful content. GARM, the project that Elmo just killed, used to inform them when that sort of thing happened. So with the warning system down, Ad companies should revert to a fail-safe state and abandon the platform completely.
And the rest of us should *ABSOLUTELY* make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.
This is the way
Good idea, but stopping using xitter completely would be even better.
That's a SLAPP suit.
It definitely is, but they filed in Texas which doesn't have anti-SLAPP laws for federal cases
Do what other businesses do - just reincorporate under a different name
Note to myself: Whenever I do contracts or somehow being responsible, I‘ll put a proxy company in between. If things go bad, I just shut down that responsible proxy and am out of duty.
Just an interesting observation about business behavior.
How it would work in real life?
Like how can you advertise on Xitter via a proxy?
They are getting all this great free press about why to avoid Musk, must have figured their job is done.
I wish Elon treated the whole planet like his children.
He would just jet off and never communicate again, we would be free of this cancer for good.
I heard the new club is going to be called thenoelons and Elon Lindenstrauss is going to be a member.
It says "no ElonS" We're allowed to have one
Why can’t he shut down already?
Cowards
On the one hand I hate Elon Musk. On the other hand I also hate advertisement.
So.... win / win?
Idk, advertisers didn't get shut down, a *group promoting best practices in advertising* got shut down.
You're about to dislike ads even more.
Lose/lose situation here unfortunately.
Basically he threw a fit. It worked.
It affected something that it should not have.
Banned
Hey
You aren't advertising with me. Stop bullying me and give me money.
If you don't give me money right now, you're bullying me.
Banned
What did he win? They aren't going to resume advertising with him. They got out of the lawsuit without having to pay lawyers or change their behavior. What did he win?
Banned
If a stupid person being impressed by himself counted as "winning," there'd be a whole lot more winners out there.
But it doesn't.
Honest question, why?
how do you mean? they just "hydra'd" on him. If he wants to sue them now for leaving xitter he will have to go after them individually.
I don't get it. Elon didn't win a thing, he lost harder.
He complained advertisers were banding together and boycotting his platform. He starts a frivolous lawsuit.
So now even more advertisers are boycotting his platform.
you hate people bullying people yet you love elon bullying a non profit into silence?
also this isn't going to bring advertisers to twitter.
A multi-billion dollar social media company sued an ad industry group that was trying to have help companies have some kind of brand safety standards to prevent a company's ads from appearing next to objectionable content. They reportedly had two full-time staff members. This isn't some big win, it's bullying itself.